More and more Marketing organizations are realizing they need to be faster, more flexible/responsive and more collaborative in order to have a real impact on the business they’re supporting. More and more CMOs are looking at Agile Marketing as the way to modernize their organization. Lean/Agile marketing adds some crucial aspects required in our experience to create a successful agile marketing organization.
Join our Lean/Agile Marketing workshop to evaluate whether Lean/Agile Marketing can help your marketing organization and figure out how to take your first steps towards implementing it. Our 2-day workshop is comprehensive – starting from the basics, diving deeper into the real-world struggles, the underlying principles, sharing experience from real case studies, and not shying away from tough questions. Most importantly we will teach you how to think Lean/Agile Marketing rather than just “go thru the motions” of a specific “Template” of Agile Marketing implementation.
Yuval is our Agile Marketing practice lead. He is currently the lead Agile Marketing coach on one of the biggest Enterprise Agile Marketing initiatives world-wide working hands on with the global CMO and her staff on transforming marketing.