Agile Marketing at Scale
How can large, traditional marketing organizations – those that rely on functional departments, and annual marketing plans/budgets hope to keep up? We believe the answers lie in an Agile approach. This is an introduction to the Agile Marketing approach interweaved with the story of introducing it at CA Technologies Corporate Marketing.
Presented by Yuval Yeret – Agile Marketing practice lead at AgileSparks – at the Midwest Digital Marketing Conference in March 2018.