Marketing Backlogs in the Trenches Last week I facilitated a 2-day Agile Marketing workshop for one of my clients.... 03 Dec User Stories don’t belong in the Marketing Backlog Yuval Yeret | Agile Marketing, Product Ownership | 2 Marketing Backlogs in the Trenches Last week I facilitated a 2-day Agile Marketing workshop for one of my clients....
Scaling Agile Marketing With SAFe – Overview More and more Marketing organizations are realizing today that they need to... 14 May SAFe for Agile Marketing Guidance Article Yuval Yeret | Agile Marketing, Scaled Agile Framework, Scaling Agile, Uncategorized | 0 Scaling Agile Marketing With SAFe – Overview More and more Marketing organizations are realizing today that they need to...
As part of our belief that Agile should span more than just the product development/IT department and can actually... 10 May Video of Agile Marketing at Scale talk at Midwest Digital Marketing Conference Yuval Yeret | Agile Marketing | 0 As part of our belief that Agile should span more than just the product development/IT department and can actually...
Introduction to the Scaled Agile Marketing Series More and more Marketing organizations realize they need to be faster, more... 11 Sep The Scaled Agile Marketing Series Yuval Yeret | Agile Marketing, Scaling Agile | 0 Introduction to the Scaled Agile Marketing Series More and more Marketing organizations realize they need to be faster, more...
In the previous article I mapped out the essentials of applying SAFe™ (The Scaled Agile Framework) to a marketing... 28 Jul Scaled Agile Marketing Flow with Kanban Yuval Yeret | Agile Marketing, Kanban, Scaling Agile | 2 In the previous article I mapped out the essentials of applying SAFe™ (The Scaled Agile Framework) to a marketing...
Focusing on SAFe™ In the previous article in the Scaled Agile Marketing series I provided an overview of how... 27 Jul Scaled Agile Marketing using SAFe – The Essentials Yuval Yeret | Agile Marketing, Scaling Agile | 0 Focusing on SAFe™ In the previous article in the Scaled Agile Marketing series I provided an overview of how...
What does Scaled Agile Marketing mean? So, assuming you’re thinking Agile Marketing can help you with some of your... 25 Jul Scaled Agile Marketing – An Overview Yuval Yeret | Agile Marketing, Organizational Agility, Scaling Agile | 0 What does Scaled Agile Marketing mean? So, assuming you’re thinking Agile Marketing can help you with some of your...
Defining Agile Marketing In this article we will try to define the approach known as “Agile Marketing” – The... 18 Jul Defining Agile Marketing Yuval Yeret | Agile Marketing | 0 Defining Agile Marketing In this article we will try to define the approach known as “Agile Marketing” – The...
It took us some time, but the slides from our (Steve Wolfe from CA and myself) December talk in... 15 Jul Better late than never – Slides from the Agile Marketing @ Scale at CA Technologies talk in Boston Agile Marketing Yuval Yeret | Agile Marketing, Events, Scaling Agile | 0 It took us some time, but the slides from our (Steve Wolfe from CA and myself) December talk in...
In earlier posts in our Scaled Agile Marketing we looked at whether you even need Agile Marketing and then what typically triggers... 12 Jul Do you NEED to Scale Agile Marketing? (Scaled Agile Marketing Series – Part 3) Yuval Yeret | Agile Marketing, Scaling Agile | 0 In earlier posts in our Scaled Agile Marketing we looked at whether you even need Agile Marketing and then what typically triggers...