Agile Marketing

Marketing Backlogs in the Trenches Last week I facilitated a 2-day Agile Marketing workshop for one of my clients. As usual, the discussion about the Marketing Backlog and how to move from a big [...]

Scaling Agile Marketing With SAFe – Overview More and more Marketing organizations are realizing today that they need to be faster, more flexible/responsive and more collaborative, in order [...]

As part of our belief that Agile should span more than just the product development/IT department and can actually benefit other areas of the organization, we spend our time practicing and [...]

Introduction to the Scaled Agile Marketing Series More and more Marketing organizations realize they need to be faster, more flexible/responsive and more collaborative to have a real impact on [...]

In the previous article I mapped out the essentials of applying SAFe™ (The Scaled Agile Framework) to a marketing context and ended with a cliff hanger. As you can guess from the title of this [...]

Focusing on SAFe™ In the previous article in the Scaled Agile Marketing series I provided an overview of how Scaled Agile Marketing looks like. This time around I want to provide some more [...]

What does Scaled Agile Marketing mean? So, assuming you’re thinking Agile Marketing can help you with some of your marketing challenges and there’s a good opportunity to do something [...]

Defining Agile Marketing In this article we will try to define the approach known as “Agile Marketing” – The application of ideas from the world of “Lean/Agile Software [...]

It took us some time, but the slides from our (Steve Wolfe from CA and myself) December talk in the Boston Agile Marketing meetup are finally publicly available. Agile marketing @ Scale at CA [...]

In earlier posts in our Scaled Agile Marketing we looked at whether you even need Agile Marketing and then what typically triggers a serious discussion about Agile Marketing. In this post we move [...]