As part of our belief that Agile should span more than just the product development/IT department and can actually benefit other areas of the organization, we spend our time practicing and [...]
Introduction to the Scaled Agile Marketing Series More and more Marketing organizations realize they need to be faster, more flexible/responsive and more collaborative to have a real impact on [...]
In the previous article I mapped out the essentials of applying SAFe™ (The Scaled Agile Framework) to a marketing context and ended with a cliff hanger. As you can guess from the title of this [...]
Focusing on SAFe™ In the previous article in the Scaled Agile Marketing series I provided an overview of how Scaled Agile Marketing looks like. This time around I want to provide some more [...]
What does Scaled Agile Marketing mean? So, assuming you’re thinking Agile Marketing can help you with some of your marketing challenges and there’s a good opportunity to do something [...]
Defining Agile Marketing In this article we will try to define the approach known as “Agile Marketing” – The application of ideas from the world of “Lean/Agile Software [...]
It took us some time, but the slides from our (Steve Wolfe from CA and myself) December talk in the Boston Agile Marketing meetup are finally publicly available. Agile marketing @ Scale at CA [...]
In earlier posts in our Scaled Agile Marketing we looked at whether you even need Agile Marketing and then what typically triggers a serious discussion about Agile Marketing. In this post we move [...]
The Need For An Agile Marketing Transformation Marketers or junior marketing leaders can implement Agile Marketing at the team level bottoms up or in islands in the organization. This approach [...]
Why Agile Marketing Making any sort of change is non-trivial. Implementing Agile Marketing, especially at scale, is hard. There should be a real need for it. These are some common change drivers [...]
