Scaling Agile

TL;DR – Looking for SAFe exam questions? Sorry, move along, nothing for you here… If otoh you’re looking for some tips on how to properly study for the exam that seem to have [...]

Introduction to the Scaled Agile Marketing Series More and more Marketing organizations realize they need to be faster, more flexible/responsive and more collaborative to have a real impact on [...]

In the previous article I mapped out the essentials of applying SAFe™ (The Scaled Agile Framework) to a marketing context and ended with a cliff hanger. As you can guess from the title of this [...]

Focusing on SAFe™ In the previous article in the Scaled Agile Marketing series I provided an overview of how Scaled Agile Marketing looks like. This time around I want to provide some more [...]

What does Scaled Agile Marketing mean? So, assuming you’re thinking Agile Marketing can help you with some of your marketing challenges and there’s a good opportunity to do something [...]

A common phenomenon happening in organizations implementing scrum is that something is missing – the big picture. People are saying “We used to have High Level Designs – where are [...]

It took us some time, but the slides from our (Steve Wolfe from CA and myself) December talk in the Boston Agile Marketing meetup are finally publicly available. Agile marketing @ Scale at CA [...]

In earlier posts in our Scaled Agile Marketing we looked at whether you even need Agile Marketing and then what typically triggers a serious discussion about Agile Marketing. In this post we move [...]

Why Agile Marketing Making any sort of change is non-trivial. Implementing Agile Marketing, especially at scale, is hard. There should be a real need for it. These are some common change drivers [...]

In his book, “Confessions of a Public Speaker,” Scott Berkun tells us that when speaking, once the lights go out, you have everyone’s attention. Then you need to fight to avoid [...]