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Welcome to AgileSparks Blog

When we talk about the benefits of working with small batches we talk about risk reduction, about improving flow and getting quick feedback. I call these reasons “scientific”. I believe that the main reason for working in small batches is getting things done. The...

The Danger of Small Batches Addiction

When we talk about the benefits of working with small batches we talk about risk reduction, about improving flow and getting quick feedback. I call these reasons “scientific”. I believe that the main reason for working in small batches is getting things done. The...

The kanban method is built around improving the flow of product development. It works very well when you work according to priority. It also works well when some items have schedule constraints. When many items have schedule constraints this becomes an issue. The Motive...

Forward Looking Kanban Board

The kanban method is built around improving the flow of product development. It works very well when you work according to priority. It also works well when some items have schedule constraints. When many items have schedule constraints this becomes an issue. The Motive...

Introduction to the Scaled Agile Marketing Series More and more Marketing organizations realize they need to be faster, more flexible/responsive and more collaborative to have a real impact on the business they’re supporting. More and more marketing leaders believe Agile Marketing is the way to...

The Scaled Agile Marketing Series

Introduction to the Scaled Agile Marketing Series More and more Marketing organizations realize they need to be faster, more flexible/responsive and more collaborative to have a real impact on the business they’re supporting. More and more marketing leaders believe Agile Marketing is the way to...

In the previous article I mapped out the essentials of applying SAFe™ (The Scaled Agile Framework) to a marketing context and ended with a cliff hanger. As you can guess from the title of this article, what I feel is missing from the list...

Scaled Agile Marketing Flow with Kanban

In the previous article I mapped out the essentials of applying SAFe™ (The Scaled Agile Framework) to a marketing context and ended with a cliff hanger. As you can guess from the title of this article, what I feel is missing from the list...

Focusing on SAFe™ In the previous article in the Scaled Agile Marketing series I provided an overview of how Scaled Agile Marketing looks like. This time around I want to provide some more details on one of the approaches I mentioned for implementing Scaled...

Scaled Agile Marketing using SAFe – The Essentials

Focusing on SAFe™ In the previous article in the Scaled Agile Marketing series I provided an overview of how Scaled Agile Marketing looks like. This time around I want to provide some more details on one of the approaches I mentioned for implementing Scaled...

What does Scaled Agile Marketing mean? So, assuming you’re thinking Agile Marketing can help you with some of your marketing challenges and there’s a good opportunity to do something about it right now, and there are some reasons you think you need to consider...

Scaled Agile Marketing – An Overview

What does Scaled Agile Marketing mean? So, assuming you’re thinking Agile Marketing can help you with some of your marketing challenges and there’s a good opportunity to do something about it right now, and there are some reasons you think you need to consider...

I’d like to share with you some tips and tricks of setting a scrum board I usually share with my clients. The bottom line is that too many tools have too many features that support old ways of thinking. Let’s look at the various items...

Scrum Board Setup Tips and Tricks

I’d like to share with you some tips and tricks of setting a scrum board I usually share with my clients. The bottom line is that too many tools have too many features that support old ways of thinking. Let’s look at the various items...

A common phenomenon happening in organizations implementing scrum is that something is missing – the big picture. People are saying “We used to have High Level Designs – where are they?”, “We used to have an architecture before developing – where is it?”. The...

Seeing The Big Picture With Scrum

A common phenomenon happening in organizations implementing scrum is that something is missing – the big picture. People are saying “We used to have High Level Designs – where are they?”, “We used to have an architecture before developing – where is it?”. The...

Defining Agile Marketing In this article we will try to define the approach known as “Agile Marketing” – The application of ideas from the world of “Lean/Agile Software Development” to the world of marketing with the aim of achieving marketing agility. What ISN’T Agile Marketing...

Defining Agile Marketing

Defining Agile Marketing In this article we will try to define the approach known as “Agile Marketing” – The application of ideas from the world of “Lean/Agile Software Development” to the world of marketing with the aim of achieving marketing agility. What ISN’T Agile Marketing...

It took us some time, but the slides from our (Steve Wolfe from CA and myself) December talk in the Boston Agile Marketing meetup are finally publicly available. Agile marketing @ Scale at CA Technologies – Boston Agile Marketing Meetup December 2016 from Yuval...

Better late than never – Slides from the Agile Marketing @ Scale at CA Technologies talk in Boston Agile Marketing

It took us some time, but the slides from our (Steve Wolfe from CA and myself) December talk in the Boston Agile Marketing meetup are finally publicly available. Agile marketing @ Scale at CA Technologies – Boston Agile Marketing Meetup December 2016 from Yuval...