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In earlier posts in our Scaled Agile Marketing we looked at whether you even need Agile Marketing and then what typically triggers a serious discussion about Agile Marketing. In this post we move to the next step – figuring out if you need Scaled Agile Marketing. So...

Do you NEED to Scale Agile Marketing? (Scaled Agile Marketing Series – Part 3)

In earlier posts in our Scaled Agile Marketing we looked at whether you even need Agile Marketing and then what typically triggers a serious discussion about Agile Marketing. In this post we move to the next step – figuring out if you need Scaled Agile Marketing. So...

The Need For An Agile Marketing Transformation Marketers or junior marketing leaders can implement Agile Marketing at the team level bottoms up or in islands in the organization. This approach can achieve some improvement but typically stalls at some point. Real marketing agility requires...

Reaching The Tipping Point For Agile Marketing – 8 Triggers That Get Marketing Leaders From Awareness To Activation

The Need For An Agile Marketing Transformation Marketers or junior marketing leaders can implement Agile Marketing at the team level bottoms up or in islands in the organization. This approach can achieve some improvement but typically stalls at some point. Real marketing agility requires...

Why Agile Marketing Making any sort of change is non-trivial. Implementing Agile Marketing, especially at scale, is hard. There should be a real need for it. These are some common change drivers we hear from Marketing leaders (more at “State of Agile Marketing” by...

Why Agile Marketing?

Why Agile Marketing Making any sort of change is non-trivial. Implementing Agile Marketing, especially at scale, is hard. There should be a real need for it. These are some common change drivers we hear from Marketing leaders (more at “State of Agile Marketing” by...

Over the years we at AgileSparks have been leading the charge when it comes to creating mashups and hybrids of approaches such as Scrum, Kanban, SAFe, LeSS, whatever. Mashups and hybrids can be very attractive as they can be an excuse for taking what...

Scrum and Kanban – Stronger Together

Over the years we at AgileSparks have been leading the charge when it comes to creating mashups and hybrids of approaches such as Scrum, Kanban, SAFe, LeSS, whatever. Mashups and hybrids can be very attractive as they can be an excuse for taking what...

In his book, “Confessions of a Public Speaker,” Scott Berkun tells us that when speaking, once the lights go out, you have everyone’s attention. Then you need to fight to avoid the attrition. In a similar fashion, at the end of the SAFe PI...

Keeping The PI Planning Momentum

In his book, “Confessions of a Public Speaker,” Scott Berkun tells us that when speaking, once the lights go out, you have everyone’s attention. Then you need to fight to avoid the attrition. In a similar fashion, at the end of the SAFe PI...

Agile Development – Just A Starting Point Towards Organizational Agility For many people Agile is “Agile Development”. They use agile to improve the effectiveness and agility of software organizations. For these people scaling agile typically means developing even larger programs/products with an agile development approach....

To Infinity and Beyond – Achieving Organizational Agility

Agile Development – Just A Starting Point Towards Organizational Agility For many people Agile is “Agile Development”. They use agile to improve the effectiveness and agility of software organizations. For these people scaling agile typically means developing even larger programs/products with an agile development approach....

Sometimes you need to pack a suitcase. One way of doing it would be to have a list of how many socks, shirts etc. can the suitcase hold, then prepare these items and pack them into the suitcase. This should work, I think, but...

Estimating – Do You Trust Your Ability To Execute?

Sometimes you need to pack a suitcase. One way of doing it would be to have a list of how many socks, shirts etc. can the suitcase hold, then prepare these items and pack them into the suitcase. This should work, I think, but...

Sometimes it is right there before us and all we need to do is to reach out and take it. Improvement opportunities are there – all we need to do is learn how to identify them and invest the minimal time to turn the...

Seize The Improvement Opportunity!

Sometimes it is right there before us and all we need to do is to reach out and take it. Improvement opportunities are there – all we need to do is learn how to identify them and invest the minimal time to turn the...

At the beginning of a Scrum implementation y,ou usually find two main types of team behaviors. Those who embrace the scrum events (Planning, daily etc.) and try to better understand them represent one type. There are many issues and many required adjustments and the...

When Scrum Events Are Burdening

At the beginning of a Scrum implementation y,ou usually find two main types of team behaviors. Those who embrace the scrum events (Planning, daily etc.) and try to better understand them represent one type. There are many issues and many required adjustments and the...

This post is a continuation/refresh of an earlier post from Yuval’s personal blog  Tools for Agile Marketing seems to be the hot topic in the various Agile Marketing communities. The Marketing Agility Podcast is talking to some tool vendors and people started to discuss it...

Choosing your Agile Marketing Tool

This post is a continuation/refresh of an earlier post from Yuval’s personal blog  Tools for Agile Marketing seems to be the hot topic in the various Agile Marketing communities. The Marketing Agility Podcast is talking to some tool vendors and people started to discuss it...