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What does Scaled Agile Marketing mean? So, assuming you’re thinking Agile Marketing can help you with some of your marketing challenges and there’s a good opportunity to do something about it right now, and there are some reasons you think you need to consider...

Scaled Agile Marketing – An Overview

What does Scaled Agile Marketing mean? So, assuming you’re thinking Agile Marketing can help you with some of your marketing challenges and there’s a good opportunity to do something about it right now, and there are some reasons you think you need to consider...

I’d like to share with you some tips and tricks of setting a scrum board I usually share with my clients. The bottom line is that too many tools have too many features that support old ways of thinking. Let’s look at the various items...

Scrum Board Setup Tips and Tricks

I’d like to share with you some tips and tricks of setting a scrum board I usually share with my clients. The bottom line is that too many tools have too many features that support old ways of thinking. Let’s look at the various items...

A common phenomenon happening in organizations implementing scrum is that something is missing – the big picture. People are saying “We used to have High Level Designs – where are they?”, “We used to have an architecture before developing – where is it?”. The...

Seeing The Big Picture With Scrum

A common phenomenon happening in organizations implementing scrum is that something is missing – the big picture. People are saying “We used to have High Level Designs – where are they?”, “We used to have an architecture before developing – where is it?”. The...

Defining Agile Marketing In this article we will try to define the approach known as “Agile Marketing” – The application of ideas from the world of “Lean/Agile Software Development” to the world of marketing with the aim of achieving marketing agility. What ISN’T Agile Marketing...

Defining Agile Marketing

Defining Agile Marketing In this article we will try to define the approach known as “Agile Marketing” – The application of ideas from the world of “Lean/Agile Software Development” to the world of marketing with the aim of achieving marketing agility. What ISN’T Agile Marketing...

It took us some time, but the slides from our (Steve Wolfe from CA and myself) December talk in the Boston Agile Marketing meetup are finally publicly available. Agile marketing @ Scale at CA Technologies – Boston Agile Marketing Meetup December 2016 from Yuval...

Better late than never – Slides from the Agile Marketing @ Scale at CA Technologies talk in Boston Agile Marketing

It took us some time, but the slides from our (Steve Wolfe from CA and myself) December talk in the Boston Agile Marketing meetup are finally publicly available. Agile marketing @ Scale at CA Technologies – Boston Agile Marketing Meetup December 2016 from Yuval...

In earlier posts in our Scaled Agile Marketing we looked at whether you even need Agile Marketing and then what typically triggers a serious discussion about Agile Marketing. In this post we move to the next step – figuring out if you need Scaled Agile Marketing. So...

Do you NEED to Scale Agile Marketing? (Scaled Agile Marketing Series – Part 3)

In earlier posts in our Scaled Agile Marketing we looked at whether you even need Agile Marketing and then what typically triggers a serious discussion about Agile Marketing. In this post we move to the next step – figuring out if you need Scaled Agile Marketing. So...

The Need For An Agile Marketing Transformation Marketers or junior marketing leaders can implement Agile Marketing at the team level bottoms up or in islands in the organization. This approach can achieve some improvement but typically stalls at some point. Real marketing agility requires...

Reaching The Tipping Point For Agile Marketing – 8 Triggers That Get Marketing Leaders From Awareness To Activation

The Need For An Agile Marketing Transformation Marketers or junior marketing leaders can implement Agile Marketing at the team level bottoms up or in islands in the organization. This approach can achieve some improvement but typically stalls at some point. Real marketing agility requires...

Why Agile Marketing Making any sort of change is non-trivial. Implementing Agile Marketing, especially at scale, is hard. There should be a real need for it. These are some common change drivers we hear from Marketing leaders (more at “State of Agile Marketing” by...

Why Agile Marketing?

Why Agile Marketing Making any sort of change is non-trivial. Implementing Agile Marketing, especially at scale, is hard. There should be a real need for it. These are some common change drivers we hear from Marketing leaders (more at “State of Agile Marketing” by...

Over the years we at AgileSparks have been leading the charge when it comes to creating mashups and hybrids of approaches such as Scrum, Kanban, SAFe, LeSS, whatever. Mashups and hybrids can be very attractive as they can be an excuse for taking what...

Scrum and Kanban – Stronger Together

Over the years we at AgileSparks have been leading the charge when it comes to creating mashups and hybrids of approaches such as Scrum, Kanban, SAFe, LeSS, whatever. Mashups and hybrids can be very attractive as they can be an excuse for taking what...

In his book, “Confessions of a Public Speaker,” Scott Berkun tells us that when speaking, once the lights go out, you have everyone’s attention. Then you need to fight to avoid the attrition. In a similar fashion, at the end of the SAFe PI...

Keeping The PI Planning Momentum

In his book, “Confessions of a Public Speaker,” Scott Berkun tells us that when speaking, once the lights go out, you have everyone’s attention. Then you need to fight to avoid the attrition. In a similar fashion, at the end of the SAFe PI...