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Agile Marketing Workshop – Boston, May 2017

May 2 @ 9:00 am - May 3 @ 5:00 pm

Agile – The key to faster, more responsive Marketing

More and more CMOs are looking at Agile Marketing as the way to modernize their organization and make it faster and more responsive to the needs of the business while engaging and re-activating marketers that are simply struggling under the load and overheads of the old ways of doing Marketing.

So, Is Agile Marketing For Me?

Join our Lean/Agile Marketing workshop to evaluate whether Lean/Agile Marketing can help your marketing organization and how you can take your first steps towards implementing it.

The Workshop

This is a two-day course designed to get teams up and running on Agile Marketing. The first day covers basic concepts and walks teams through how they can apply these concepts to a hypothetical company.  The second day helps them create their marketing backlog, hold their first Sprint Planning session, and prepare for their first Sprint including how they will manage the flow during that sprint.  On the Monday following the training, they can begin that first Sprint.

Who is it for

This class is for marketers and marketing leaders interested in addressing some of the challenges in marketing via a new marketing operating system.

When a few attendees come from the same marketing organization/team they can actually work on their own context and accelerate their agile marketing liftoff during the class.

Here is the Agenda:

Day 1 – Theory and practice exercises

What is Agile Marketing? Values, process and benefits

Agile Marketing Methods and Practices – Scrum, Kanban, Scrumban, Lean

Epics, User Stories, Minimum Viable Plays/Tests

Writing User Stories – best practices

Writing User Stories – Exercise

Creating and Grooming the Marketing Backlog

Sprint Zero with a hypothetical company, project

Day 2 – Applying Agile Marketing to Your Business

Creating your marketing backlog

User Story Prioritization

Estimating Tasks

High Tempo Testing/Learning – The Agile Marketing Flow

Organizing for Agile Marketing/Scaling Agile Marketing

Leading an Agile Marketing Organization

Tools for Agile Marketing

Succeeding with and Sustaining Agile Marketing

 

Trainers – Jim Ewel & Yuval Yeret

About Jim: I love marketing. I think it’s one of the most difficult and one of most exciting jobs in any company. I also think it’s one of the least understood jobs and sometimes least respected.

Currently, I’m doing a number of things.  My primary activity is my agile marketing consulting practice, which I call “Peel the Layers”, because that’s an apt description of how I work with clients. Inevitably, their businesses are complex, and it takes focus to peel back enough of the layers to get to the core of their problem so that I can help them. I’ve also been blogging about agile marketing, because I think it has the potential to do for marketing what agile development has done for development: increase the predictability, transparency, velocity and adaptability to change.
Jim is one of the leading Agile Marketing bloggers and practitioners and was involved in the creation of the Agile Marketing Manifesto.

About Yuval: Yuval is the Agile Marketing practice lead at AgileSparks. He is currently the lead Agile Marketing coach on one of the biggest Enterprise Agile Marketing initiatives world-wide working hands on with the global CMO and her staff on transforming marketing. He is leading several strategic long-term lean/agile initiatives in large enterprises such as Siemens, HP, Amdocs, Informatica, Intel, CyberArk among others. Yuval is a big believer in pragmatic, best-of-breed solution design. He is a recipient of the Brickell Key Award for Lean Kanban community excellence. He is the author of “Holy Land Kanban” based on his thinking and writing at yuvalyeret.com.

Details

Start:
May 2 @ 9:00 am
End:
May 3 @ 5:00 pm
Event Category:

Organizer

AgileSparks USA

Venue

WeWork South Station
745 Atlantic Avenue
Boston, MA 02111 United States

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