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Agile Marketing Workshop at Crisp Stockholm

September 12 @ 9:00 am - September 13 @ 5:00 pm

Marketing is undergoing a major disruption via the transition to digital channels, new customer habits & clever use of technologies to drive early feedback. Agile Marketing helps marketers build a closer relationship with customers and creates bandwidth for creative employees to do what they do best. In all contributing to a higher impact of marketing campaigns by improving both time-to-market and quality.

Our 2-day workshop is comprehensive – starting from the basics, diving deeper into the real-world struggles, the underlying principles, sharing experience from real case studies, and not shying away from tough questions.

Learning objectives:

  • Understand the need and key drivers for Agile Marketing
  • Understand the principles of real Agile Marketing and how it’s different than Agile Development
  • Understand basic structure of Agile marketing teams
  • Learn to organize marketing work around the customer and experience.
  • Learn how to plan and execute in an Agile way using Scrum and Kanban
  • Understand the difference between incrementing and iterating and how to integrate learning/experimentation into your marketing process.
  • Learn from case studies of other marketing organizations that are shifting to Agile.
  • Learn how to start implementing Agile Marketing in your team/organization.

The class will be delivered by Yuval Yeret and Mattias Skarin both experienced Lean/Agile coaches with hands-on field experience in Agile Marketing.

The price is 16000 SEK ( until 2018-08-12 (Regular price 19000 SEK)

  • The price includes food, snacks, and course material.
  • Cancellation may be done without penalty up to 1 month before the course starts.
  • Cancellation later than one month before the course starts may require full payment.
  • Course registration may be transferred to another person.
  • The invoice is in SEK unless otherwise stated.

Details

Start:
September 12 @ 9:00 am
End:
September 13 @ 5:00 pm
Event Category:

Organizer

AgileSparks USA

Venue

Crisp
Sveavägen 31
Stockholm, Sweden
Phone:
+46 8 556 950 15
Website:
https://www.crisp.se

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