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Scrum in Marketing – Agile Boston Give Thanks for Scrum 2017
November 21, 2017 @ 8:00 am - 5:00 pm
Join us on Tuesday November 21, 2017 in Boston Massachusetts for Agile Boston’s 9th Annual Give Thanks For Scrum event.
SCRUM BEYOND SOFTWARE
The world of Scrum is constantly progressing and Scrum is now being applied way beyond software. Scrum is beginning to touch every aspect of the business. The term “Business Agility” is now a phrase that is in common use. New frameworks and new forms of Scrum are addressing this reality now, throughout the world.
At this year’s Give Thanks for Scrum event, we explore Scrum Beyond Software.
Way back in 2009, the Scrum Alliance arranged a Scrum Gathering in Phoenix with this very theme. But 2009 was not quite ready for Scrum Beyond Software. Times have changed. It is now more than eight years later, and the time has come. Scrum Beyond Software is emerging as a reality worldwide as this year’s theme explores this new and dynamic reality.
In the event Yuval Yeret, Our Agile Marketing practice lead will talk about Scrum in Marketing
What does Scrum in Marketing look like? Why are more and more marketers using Scrum? How is it different than Scrum in software development? What are some challenges that marketers are facing when using Scrum – Are those Scrum deficiencies? Does Scrum mean giving up on the marketer artsy creative spirit? Where/how to start? This talk is based on Yuval’s work with real-world marketing teams/organizations.