Inspired by the more general Agile approach, Agile Marketing describes a mindset of continuous learning and validation, customer focused collaboration across functional silos, adaptive and iterative campaigns and more responsive/continuous planning – all as a way to deal more effectively with uncertainty and complexity.
Agile Marketing teams use techniques such as Scrum to work in an iterative cadence and Kanban to visualize and improve the flow of work. Larger marketing organizations use approaches such as SAFe (Scaled Agile Framework) to align and collaborate across teams of agile teams.
But don’t be confused. Achieving Marketing Agility requires more than just implementing some practices. It involves real transformation – a serious look at team structure, leadership style, the marketer role, metrics, and the organizational mindset towards learning/experimenting.
AgileSparks runs one of the world’s top Agile Marketing practices and is part of the Agile Marketing thought leadership community. Below are some of our articles on Agile Marketing as well as other resources we recommend.
And when you’re serious about Agile Marketing, let’s talk.
Agile Marketing Articles On The AgileSparks Blog
In a recent Agile Marketing Meetup in Boston we tried to figure out how mature are the Agile Marketing teams/organizations out there. Last week I helped facilitate a third quarterly Agile planning event (also known as SAFe PI Planning or Big Room Planning) for a group of agile marketers I’ve been working with for the […]
Note: This post was original published in Yuval Yeret’s personal blog “Validated Learning Over Opinions and Conventions” is the first value in the Agile Marketing Manifesto. A couple of weeks ago I was helping form what we call a “Marketing Agile Release Train” – a group of Agile Marketing teams each focused on supporting the business […]
Here is an example of a fairly typical Marketing Kanban board which can be useful for marketing teams that are taking their first steps towards implementing agile marketing in practice using kanban. You can print it out and use it as a source of ideas & inspiration as you evolve your own board. It is a slightly […]
This post is a continuation/refresh of an earlier post from Yuval’s personal blog Tools for Agile Marketing seems to be the hot topic in the various Agile Marketing communities. The Marketing Agility Podcast is talking to some tool vendors and people started to discuss it on the Agile Marketing Facebook Group as well. For co-located marketing teams […]
Agile Development – Just A Starting Point Towards Organizational Agility For many people Agile is “Agile Development”. They use agile to improve the effectiveness and agility of software organizations. For these people scaling agile typically means developing even larger programs/products with an agile development approach. Scaling Sideways Towards Business Agility Scaling agile has another meaning – […]
(This is the first post in a series about Scaled Agile Marketing – the practice of using agile at scale in a Marketing context) Introduction to the Scaled Agile Marketing Series More and more Marketing organizations are realizing they need to be faster, more flexible/responsive and more collaborative in order to have a real impact […]
In earlier posts in our Scaled Agile Marketing we looked at whether you even need Agile Marketing and then what typically triggers a serious discussion about Agile Marketing. In this post we move to the next step – figuring out if you need Scaled Agile Marketing. So – Do you need Scaled Agile Marketing? Scaling isn’t just a […]
Scaled Agile Marketing – Needed on an Agile Marketing transformation In our first post in the series about Scaled Agile Marketing we looked at whether you even need Agile Marketing. In this post we talk about the typical triggers that cause marketing leaders to take a serious look at Agile Marketing. Scaled Agile Marketing is typically needed as […]
It took us some time, but the slides from our (Steve Wolfe from CA and myself) December talk in the Boston Agile Marketing meetup are finally publicly available. Agile marketing @ Scale at CA Technologies – Boston Agile Marketing Meetup December 2016 from Yuval Yeret How can large, traditional marketing organizations – those that rely […]
Defining Agile Marketing So far in the Scaled Agile Marketing Series we discussed Why Agile Marketing is needed (Part 1), When do Marketing leaders typically take a serious look at it (triggers – Part 2), and When would a SCALED Agile Marketing approach be needed (part 3). I’m realizing we actually skipped a step. So […]
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