Blog

Agile Marketing

What Is Agile Marketing

This ISN’T Agile Marketing

First, a couple of clarifications and myth-busting. Agile Marketing isn’t reactive marketing. Agile Marketing isn’t about how you react in a Marketing/PR crisis (ask United about those) or real-time opportunity (you can ask Oreo about those). I don’t mean that you can not/shouldn’t deal with those when you’re doing Agile Marketing, but it isn’t what Agile Marketing is about.

Agile Marketing also isn’t “We just get things done without any real process.” Being super-responsive and saying “yes we can” all the time isn’t Agile Marketing. (Especially if it means unsustainable pace).

Finally, Agile Marketing also isn’t Scrum, Daily Scrums/Standups, Sprints, Scrum Masters, Kanban Boards. It

Read More »
Agile Leadership

Experiencing Self-Selection of feature teams

Lately I had the opportunity and pleasure to facilitate a process of designing cross-functional feature teams in a self-selection process. Self-selection is a facilitated way to let people choose which team to work in. It is surprising how rare this practice is sometimes even considered eccentric while practically it is a simple and fast and produces such great results – well-formed teams with more involved and engaged people.

Why teams self-selection?

It’s a fast engaging process that creates the best conditions for a team to reach high performance.

It’s based on the assumption that with the appropriate context, people will choose to work in a team that they feel will make them be most productive, taking into account the personal relationships with the other team members, the complementary skills they bring and their aspirations for personal and professional development.

Read More »

Most New:

Categories:

Tags:

Legacy Enterprise
Hybrid Work
GanttBan
Agile Risk Management
Kanban Basics
Agile Games and Exercises
Effective Agile Retrospectives
Manage Budget Creation
ALM Tools
Agile Project Management
Agile Mindset
Perfection Game
Lean and Agile Techniques
Change Management
Presentation
Atlaassian
Operational Value Stream
Jira
Scrum Master
Nexus
Scrum Guide
Sprint Iteration
Agile Release Management
Risk Management on Agile Projects
Agile Product Ownership
Lean Agile
ROI
Agile Project
Product Ownership
Managing Risk on Agile Projects
Portfolio for Jira
Games and Exercises
Value Streams
Certification
Scrum Primer
Agile India
Story Slicing
A Kanban System for Software Engineering
Process Improvement
Agile in the Enterprise
Agile Program
Professional Scrum Product Owner
speed at scale
What Is Kanban
SAFe Release Planning
Amdocs
Video
Principles of Lean-Agile Leadership
Agile Community
Kaizen
IT Operations
speed @ scale
System Team
Jira Cloud
ART Success
LAB
Releases Using Lean
Coaching Agile Teams
Continuous Planning
Kanban Kickstart Example
Scrum and XP
Lean Risk Management
Scrum.org
Agility
Agile Assembly Architecture
ATDD
Advanced Roadmaps
Continuous Integration
Built-In Quality
Lean Software Development
Lean Startup
Sprint Planning
LPM
Agile
System Integration Environments
Product Management
ATDD vs. BDD
Agile Product Development
Nexus Integration Team
Scrum Master Role
Jira Plans
DevOps
Agile Testing Practices
Agile Delivery
Pomodoro Technique
Agile Techniques
Rapid RTC
Quality Assurance
TDD
Scaled Agile Framework
PI Planning
lean agile change management
Reading List
ScrumMaster Tales
Applying Agile Methodology
Risk-aware Product Development
Agile for Embedded Systems
RTE Role
Kanban
Agile and DevOps Journey
RTE
Introduction to Test Driven Development
Implementation of Lean and Agile
Business Agility
Nexus vs SAFe
Webinar
AgileSparks
Spotify
Artificial Intelligence
Agile Contracts Best Practices
Agile Development
QA
Slides
WIP
Agile Games
Frameworks
SA
Professional Scrum with Kanban
System Archetypes
Continuous Delivery
Kaizen Workshop
Elastic Leadership
Lean Agile Leadership
Agile Release Planning
ARTs
Lean Budgeting
Agile Exercises
Lean-Agile Budgeting
RSA
Risk Management in Kanban
PI Objectives
POPM
The Agile Coach
Accelerate Value Delivery At Scale
Planning
Managing Projects
Daily Scrum
Lean Agile Organization
Agile Outsourcing
Lean and Agile Principles and Practices
Implementing SAFe
Agile Marketing
Software Development
Kanban 101
Agile Israel Events
SAFe
Achieve Business Agility
Certified SAFe
Lean Agile Management
Software Development Estimation
Self-organization
NIT
Systems Thinking
Tips
Lean Agile Basics
Continuous Deployment
SAFe DevOps
Scrum
Sprint Retrospectives
Nexus and SAFe
Program Increment
Lean-Agile Software Development
The Kanban Method
Continuous Improvement
Entrepreneurial Operating System®
Engineering Practices
Scrum Values
Agile Basics
Development Value Streams
Limiting Work in Progress
AI Artificial Intelligence
Large Scale Scrum
Code
An Appreciative Retrospective
Enterprise DevOps
Scrum With Kanban
BDD
SPC
Covid19
LeSS
Nexus and Kanban
Acceptance Test-Driven Development
Legacy Code
Release Train Engineer
Test Driven Development
Kanban Game
Professional Scrum Master
Introduction to ATDD
EOS®
AgileSparks
Logo
Enable registration in settings - general

Contact Us

Request for additional information and prices

This website uses Cookies to provide a better experience
Shopping cart