Entertainment, Betting and Gaming
Cross functional Product Dev cells, working in Scrum and Kanban
Our engineering organization has transitioned from quarterly releases into two weeks releases using Scrum and Kanban. We've switched from a complex, obscure, inefficient and difficult work Gantts into a highly visual Kanban board in which you can understand in seconds your projects status and even more important literally see our development process challenges. This builds a continuous improvement culture. The transition, or better say journey, from Waterfall to Agile has helped to surface all of our development deficiencies / improvement opportunities and with courage we handled those and we still continue to do so after five months / 10 sprints. Through the transition, from Sprint #1 until the present date, we've deployed on our production site new user stories with true business value to a very complex platform and also scaled up the R&D team significantly. In addition to the obvious benefits of the R&D improvements, our business can react much faster than before to market needs and to internal organization needs as our business continues to grow. I would like to thank the incredible highly professional team in AgileSparks and especially to our great Agile coach, Yuval Yeret, who coached, trained us and took us through this journey. "
William Hill is one of the world’s leading betting and gaming companies and one of the most trusted brands in the industry.
WH online business is headquartered in Gibraltar with its marketing and customer service functions in Israel, Bulgaria and the Philippines, with 3.0 million active digital customers in WH Online and WH Australia businesses in 2015.
Employing more than 16,000 people in nine countries.
In order to constantly innovate in a competitive market and strive to deliver outstanding customer experiences, WH needed to alter the collective mindset of a large 80-year-old business. To achieve this purpose, WH-online decided to go through an Agile journey and achieve a different way of working.
The goal was to improve the WH deliverables value, to provide valuable content to WH customers, to increase its throughput and quality and establish the Israeli branch identity.
AgileSparks has been providing Agile training and consulting services to WH-online. Consulting has been provided on 3 levels:
(1) Personal level – coaching for managers, SMs & POs.
(2) Teams level – coaching for Agile/scrum training and implementation adjustments, as well as for empowering the teams.
(3) Organizational level – continually steering and improving the process.
· Ongoing work with the teams on hot areas and increasing their agility has been in focus.
Adopting an Agile mindset assisted the teams to establish their autonomy, address dependencies & trust issues, develop a team responsibility for quality and helped improve their working procedures and communication.
Implementing Agile practices together with an organizational transformation of working in cross functional product development cells promoted a tight collaboration between the development and the business units that bridged the gaps and better addressed WH customers’ needs.
As a result, the products quality improved, the delivery cycle time has been reduced, and the number of deployment increased.