Lean/Agile Marketing Workshop

More and more forward-looking marketers are realizing they need a faster, more flexible/responsive collaborative marketing operating system.

They look to Agile Marketing to deal better with the fast-pacing dynamic world of the business they’re supporting while creating a sustainable engaging workplace great marketers will gravitate to.

Our 2-day workshop is comprehensive – starting from the basics, diving deeper into the real-world struggles, the underlying principles, sharing experience from real case studies, and not shying away from tough questions.

Most importantly we will teach you how to think Lean/Agile Marketing rather than just “go thru the motions” of a specific “Template” of Agile Marketing implementation.

Learn What You Need to Start Your Agile Journey:

  • Awareness – Understand the need and key drivers for Agile Marketing

  • Be able to define Agile Marketing and recognize real Agile Marketing

  • Understand commonalities and differences between Agile Marketing & Agile Development.

  • Implementing Customer Focus – Organizing marketing work and organization around value.

  • Implementing An Agile Planning/Execution Approach using key Agile methods – Scrum, Kanban, ScrumBan.

  • Creating a Validated Learning Process/Culture – Learn how to really iterate and learn as part of the marketing process using Agile/Lean/Lean Startup techniques.

  • Learn to create Agile teams that are optimized for Collaboration/Alignment/Effectiveness.

  • Learn how to adapt to change when using an Agile approach.

  • Succeeding with Agile Marketing – How to market Agile Marketing in your organization and how to drive an effective implementation approach.

  • Yuval Yeret SAFe SPCT, Agile Marketing Lead, Head of AgileSparks USA, CTO

Yuval is our Agile Marketing practice lead and a thought leader in the Agile Marketing space.

There are no upcoming events at this time.

 

Workshop Syllabus

Day 1

Awareness

The Need For Agile Marketing

What Is Agile Marketing (And What It Isn’t)


Principles and Practices

Customer Focus through Agile Teams and Stories

Implementing An Agile Planning/Execution Approach w/ Scrum, Kanban, Scrumban

Creating a Validated Learning Process/Culture

Collaboration/Alignment/Effective Agile teams

 

 

Day 2

Succeeding w/ Agile Marketing

Agile Marketing in Real Life (Case Studies)

Scaling Agile Marketing

Change Management

 


Beyond Agile Marketing – Towards Business Agility


Plan Your Agile Marketing Implementation


Q & A

Testimonials from Agile Marketers:

“We loved it!
Had a great 2 days and couldn’t stop talking about it when back at the office.”

 

“I really enjoyed it.
Can’t wait to start to implement what I learned.”

 

“I came in skeptic about Agile Marketing.
I left enthusiastic to try it. “

Interested in taking our Agile Marketing Workshop or bringing us in to run it internally?

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