Lean/Agile Marketing Workshop

More and more forward-looking marketers are realizing they need a faster, more flexible/responsive collaborative marketing operating system.

They look to Agile Marketing to deal better with the fast-pacing dynamic world of the business they’re supporting while creating a sustainable engaging workplace great marketers will gravitate to.

Our 2-day workshop is comprehensive – starting from the basics, diving deeper into the real-world struggles, the underlying principles, sharing experience from real case studies, and not shying away from tough questions.

Most importantly we will teach you how to think Lean/Agile Marketing rather than just “go thru the motions” of a specific “Template” of Agile Marketing implementation.

Learning Objectives:

  • Understand why and when to use agile marketing
    Be able to explain Agile Marketing  concepts to marketers and marketing executives. 
    Understand the principles in the agile marketing manifesto and know how to apply them to your context.
  • Understand the options for implementing agile marketing – Scrum/Kanban/ScrumBan.
  • Understand Lean Startup principles and their importance in agile marketing organization – including concepts like Minimum Viable Product, Build-Measure-Learn, Validated Learning, Growth metrics vs Vanity metrics.
  • Understand Lean/Agile Management/Leadership principles and experience some practices that bring them to life – Decentralized Control w/ Alignment, Respecting/Engaging people, Effective Flow, Cost of Delay Prioritization
  • Understand how to deal with bigger marketing organizations – Scaling beyond one team – introduction to scaling approaches including case study of enterprise-scale agile marketing adoption.
  • Understand the key success factors and risks/challenges for implementing Lean/Agile Marketing
  • Know how to recognize a mature Lean/Agile Marketing team/organization vs an “Agile Marketing Theater” – Lean/Agile Marketing Depth Assessment
  • Create an initial blueprint for implementing agile marketing in your organization.

Yuval is our Agile Marketing practice lead and a thought leader in the Agile Marketing space.

There are no upcoming events at this time.

 

Workshop Syllabus

Day 1

The Need For Agile Marketing

What Is Agile Marketing

Introduction to Kanban

Kanban Principles and Practices In Depth

Introduction to Scrum

Scrum in Depth

Day 2

ScrumBan

Validated Learning / Experimenting

Scaling Agile Marketing

Change Management

Plan Your Agile Marketing Implementation

Q & A

Testimonials from Agile Marketers:

“We loved it!
Had a great 2 days and couldn’t stop talking about it when back at the office.”

 

“I really enjoyed it.
Can’t wait to start to implement what I learned.”

 

“I came in skeptic about Agile Marketing.
I left enthusiastic to try it. “

Interested in taking our Agile Marketing Workshop or bringing us in to run it internally?

 

You can also just email us at info@agilesparks.com.

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