Marketing is undergoing a major disruption via the transition to Digital Marketing, Focus on Customer experience and Success & the explosion of Marketing Technology. Agile Marketing helps marketers build a healthier funnel and contribute more revenue by improving the time to market, quality, and impact of marketing campaigns.
Our 2-day workshop is comprehensive – starting from the basics, diving deeper into the real-world struggles, the underlying principles, sharing experience from real case studies, and not shying away from tough questions.
- Understand the need and key drivers for Agile Marketing
- Understand the principles of real Agile Marketing and how it’s different than Agile Development
- Understand how agile marketing teams look like
- Learn to organize marketing work around the customer and experience.
- Learn how to plan and execute in an Agile way using Scrum and Kanban
- Understand the difference between incrementing and iterating and how to integrate learning/experimentation into your marketing process.
- Learn from case studies of other marketing organizations that are shifting to Agile.
- Learn how to start implementing Agile Marketing in your team/organization.