Lean/Agile Marketing Workshop
Our Agile Marketing Training Workshop gets marketing professionals ready to implement Agile Marketing.
Our 2-day workshop starts from the basics, diving deeper into the real-world struggles, the underlying principles, sharing experience from real case studies, and not shying away from tough questions.
It is delivered by experienced Agile Marketing Coaches/Trainers who helped Technology companies, Marketing agencies and CPG companies implement Agile marketing at scale.
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- Understand the need and key drivers for Agile Marketing
- Understand the principles of real Agile Marketing and how it’s different than Agile Development
- Understand how agile marketing teams look like
- Learn to organize marketing work around the customer and experience.
- Learn how to plan and execute in an Agile way using Scrum and Kanban
- Understand the difference between incrementing and iterating and how to integrate learning/experimentation into your marketing process.
- Learn from case studies of other marketing organizations that are shifting to Agile.
- Learn how to start implementing Agile Marketing in your team/organization.
A 2-Day Immersion In Agile Marketing
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Day 1
- Awareness
- The Need For Agile Marketing
- What Is Agile Marketing (And What It Isn’t)
- Principles and Practices
- Customer Focus through Agile Teams and Stories
- Implementing An Agile Planning/Execution Approach w/ Scrum,
- Kanban, Scrumban
- Creating a Validated Learning Process/Culture
- Collaboration/Alignment/Effective Agile teams
- Awareness
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Day 2
- Succeeding w/ Agile Marketing
- Agile Marketing in Real Life (Case Studies)
- Scaling Agile Marketing
- Change Management
- Beyond Agile Marketing – Towards Business Agility
- Plan Your Agile Marketing Implementation
- Agile Marketing Lean Coffee – Your Topics
Testimonials for our Agile Marketing Training Workshop
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“We loved it! Had a great 2 days and couldn’t stop talking about it when back at the office.”
“I really enjoyed it. Can’t wait to start to implement what I learned.”
“I came in skeptic about Agile Marketing. I left enthusiastic to try it. “