Agile Marketing Training Workshop

Lean/Agile Marketing Workshop

Marketing is undergoing a major disruption via the transition to Digital Marketing, Focus on Customer experience and Success & the explosion of Marketing Technology. Agile Marketing helps marketers build a healthier funnel and contribute more revenue by improving the time to market, quality, and impact of marketing campaigns.

Our 2-day workshop is comprehensive – starting from the basics, diving deeper into the real-world struggles, the underlying principles, sharing experience from real case studies, and not shying away from tough questions.

    • Understand the need and key drivers for Agile Marketing
    • Understand the principles of real Agile Marketing and how it’s different than Agile Development
    • Understand how agile marketing teams look like
    • Learn to organize marketing work around the customer and experience.
    • Learn how to plan and execute in an Agile way using Scrum and Kanban
    • Understand the difference between incrementing and iterating and how to integrate learning/experimentation into your marketing process.
    • Learn from case studies of other marketing organizations that are shifting to Agile.
    • Learn how to start implementing Agile Marketing in your team/organization.

Upcoming Events

There are no upcoming events at this time.

A 2-Day Immersion In Agile Marketing

  • Day 1

    • Awareness
      • The Need For Agile Marketing
      • What Is Agile Marketing (And What It Isn’t)
    • Principles and Practices
      • Customer Focus through Agile Teams and Stories
      • Implementing An Agile Planning/Execution Approach w/ Scrum,
      • Kanban, Scrumban
      • Creating a Validated Learning Process/Culture
      • Collaboration/Alignment/Effective Agile teams
  • Day 2

    • Succeeding w/ Agile Marketing
    • Agile Marketing in Real Life (Case Studies)
      • Scaling Agile Marketing
      • Change Management
    • Beyond Agile Marketing – Towards Business Agility
    • Plan Your Agile Marketing Implementation
    • Agile Marketing Lean Coffee – Your Topics

Testimonials from Agile Marketers

  • “We loved it! Had a great 2 days and couldn’t stop talking about it when back at the office.”

    “I really enjoyed it. Can’t wait to start to implement what I learned.”

    “I came in skeptic about Agile Marketing. I left enthusiastic to try it. “

Want to learn more about Agile Marketing?